Rights Management and the Blockchain

The business models of first music and now TV production are being dismantled and rebuilt before our eyes. Blockchain offers the possibility of preserving the rights of content creators in the era of Netflix and Spotify, but also in the management of complex rights in the already complex advertising supply chain. Many brands are opting for large buy-out style contracts in hopes of avoiding this complexity, but this is often expensive for brands in the short term and a net loss for artists in the long term. Smart contracts offer the ability to streamline the error-prone manual processes that make up “business affairs” whilst at the same time providing a new level of transparency and accountability for everyone involved.